In most situations, borrowing a road map from a friend is harmless enough. However, when it comes to business and your future, borrowing a “marketing and advertising plan” or MAP designed for someone else, could be disastrous.
Just as no two flowers are exactly alike, neither is your business and personal brand. You’ve worked hard to build it. You want someone who will spend the time to get to know you and what you do. We can probably agree that solutions are the cornerstone to building repeat business versus the quick, one time sale. Viable solutions require intimate knowledge about the situation; a relationship, if you will. For two decades, I have worked with executive teams to develop meaningful marketing, better branding, and clear, responsive communication campaigns.
As a native Hawaiian, born and raised in the islands, I understand the culture of Hawai‘i within a global perspective and can help you navigate our unique consumer marketplace. My background includes diverse experience in quick service and hotel restaurants, financial services, labor union, beverage, telecommunications, radio, television, print, health care, retail technology, retail convenience stores, integrated digital living, online marketing and environmental services.
Many roads lead to the same destination, but not all vehicles are the same. There has never been a more important time to express your niche. Here are a few areas I can help with:
- Develop a personalized MAP (marketing and advertising plan) built around your individual business style and budget.
- Create or redefine your brand based on your success goals.
- Define your advertising and public relations media mix (television, radio, print, social media, Internet). Think advertising ‘pyramid’ and ‘balanced’ public relations.
- Available for outsource projects such as press release, annual report, commercial copy writing, presentations and other short term or temporary needs.
- Let my fingers do the talking (for you) on Facebook, Twitter, or your social media of choice.
Spend some time with me today designing a MAP for your future, where all roads lead to success. View our rates here or contact me now to design a MAP that’s exclusively you!
Over the past two decades, Pauwilo has blended her creative writing skills and business acumen for the benefit of Fortune 100 companies including Verizon Communications, Time Warner, Disney, and Coca-Cola. An experienced public relations strategist, Pauwilo has served as a successful spokesperson for one of Hawai’i’s top credit union’s, with assets over one billion dollars. As director of communications for the labor union representing the state’s fire fighters, Pauwilo worked with technology vendors to design a website that reflected the history of the department while connecting members in new and exciting ways.
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